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Popular Magazines VS Trade Magazines
VS Scholarly Journals

The following is a list of General Criteria that can be used to distinguish between popular magazines, trade magazines, and scholarly journals. Some journals do not meet all the criteria in one category. For example, Scientific American, which has glossy pages and color pictures, contains both scholarly articles as well as those geared to a more general audience. Accountability and content of the specific article are the key criteria used to determine if an article is scholarly. See Evaluation Clues for Articles Taken from the Web for cases when you do not have an entire issue to examine.

CRITERIA POPULAR MAGAZINES TRADE MAGAZINES SCHOLARLY JOURNALS
Appearance
book
eye-catching cover

glossy paper

pictures and illustrations in color

each issue starts with page 1

cover depicts industrial setting

glossy paper

pictures and illustrations in color

each issue starts with page 1
plain cover

plain paper

black/white graphics and illustrations

pages consecutive throughout each volume

Audience
To identify (over 150,000 titles) see PubList.com
nonprofessionals members of a specific business, industry or organization researchers and professionals
Content
personalities, news, and general interest articles

articles written by staff, may be unsigned

industry trends, new products or techniques, and organizational news

articles written by staff or contributing authors

research projects, methodology, and theory

articles written by contributing authors

Accountability editorial review

no bibliographies

editorial review

may have short bibliographies

peer review/refereed

has bibliographies

Advertisements heavy moderate

all or most are trade related

few or none
Examples

Gourmet

New York

Psychology Today

Time

Chilton's Food Engineering

Public Management

APA Monitor

Advertising Age

Journal of Food Science

Urban Studies

Journal of Applied Psychology

Journal of Extension

A Note about Peer Review

"Peer review" refers to the policy of having experts in the field examine journal articles before acceptance for publication. Peer review insures that the research described in a journal's articles is sound and of high quality. Sometimes the term "refereed" is used instead of peer review. Ulrich's International Periodicals Directory, located behind the Information Desk, has a list of refereed journals. However, not all scholarly journals are on this list. For unlisted journals, examine the editorial policy, instructions to authors, and/or the editorial board list of members to determine if the editorial boards and/or consultants are experts in the field.

No matter what type of journal an article comes from, be sure to evaluate it. Use How to Evaluate Journal Articles as a guide.

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How to do Research

Comments/Suggestions: Naomi Lederer